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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Online shopping is a popular way for consumers to look up brands and make purchases. 45% of customers prefer to "buy online and pick up at the store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

It's not a secret that online sales of merchandise have grown substantially in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.

With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've compiled statistics and figures on retail sales that are both eye opening and revealing to help you.

Fashion is the most favored retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of merchandise that are available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics is second with 16% of the sales made through e-commerce. This is likely because of the constant demand for new gadgets and the desire to stay current with the latest technologies. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.

When asked what drives shoppers to shop online 57% of UK consumers said convenience was the primary driver. Then, 48% mentioned price comparison, while 37% stated that they were looking for discounts or special offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Shopping online has become a daily aspect of life for a lot of UK residents. Nearly half of UK people aged 65 and older have made a purchase on the internet in the past year. Shoppers can choose from a range of payment options and decide when and how their purchases delivered.

While there are many reasons for shoppers to shop online Some of the most popular are convenience prices, availability, and price. In fact, 57% cite convenience as their main reason for shopping online. Another 48% pointed to lower prices and 37% cited a wider selection of choices.

UK consumers are also becoming more eco conscious in their shopping online. For instance, 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They may even take action if they feel their deliveries are not coming in environmentally friendly packaging.

In addition to reducing their impact on the environment, some customers are also seeking to make their shopping experience more personal. For example, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information saved. This allows them to skip the return process and to get what they want faster.

It is interesting to note that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.

3. Online shopping in the UK in accordance with the age range

Online shopping is very popular in the UK. The most popular items to purchase are clothing and accessories, followed by groceries and then media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. Comparisons of products and prices are also possible when purchasing these items.

It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for e-commerce businesses to know what their target audience is seeking when they purchase products. In addition it is important to be aware of the amount of time each age group is spending shopping online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation has less time and uses a variety of devices to complete online tasks.

The older generation tends to be more sceptical about their buying habits and less influenced by online advertising. They also prefer visiting shops in the high street to feel and Online shopping figures Uk touch products before making a purchase. This doesn't mean that they won't shop online. The convenience and ease of shopping online shopping uk discount remain very appealing.

Another important aspect to be considered when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to drop carts if shipping charges seem excessive. In addition 61% of those over 55 say they will add more items to their cart to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Women and men in the UK are equally likely to purchase goods on the internet. However, women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% looking for brands that support and work closely with their local communities.

Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. However the online sales don't just apply to clothing, with a variety of other products available like kitchenware, jewellery and sports goods.

Shopping online has become increasingly popular to find the most affordable deals. Some analysts predict that by 2024, the sales from e-commerce could be nearly a third of retail sales.

While some retailers struggle to cope with the increase in Online shopping figures Uk shopping, other are flourishing. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronics.

The trend for buying these items online is expected to continue to grow in the coming years. As the number of people who use the internet increases, it is expected that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a leading European online marketplace. When shopping online the customers of the UK are mostly influenced by price, convenience and a variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and offer a seamless online shopping experience.

During the COVID-19 Pandemic, online sales grew significantly as consumers chose secure and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.

Online shopping is a major component of UK retail and certain estimates suggest that it could make up one-third of sales by 2024. This is because of the growing acceptance of ecommerce by consumers and technological advances.

In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. This is closely followed by 48% who highlight that it is easier to find deals and special offers, and 37% of shoppers say there's a greater variety of products that are available online. This contrasts with Europe where a larger proportion of shoppers said that lower prices were the main reason behind their decision to shop online.

Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have purchased products that they have never bought on the high-street before, and half are eager to try new products when they shop on a marketplace like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have used this option during the last year.

In addition to this, a robust online return policy is an essential aspect of the e-commerce landscape in the UK. The majority of shoppers (59%) will check the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for both arranging and paying for return shipping.