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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its inception. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.

Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a change in the way people shop that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

There's no denying that sales on retail websites have increased dramatically in the UK in recent years. According to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.

To achieve this, it's crucial that both pureplay and omnichannel retailers understand what motivates shoppers to purchase online. To assist you in this, we've compiled an assortment of retail sales figures and statistics that are both eye-opening as well as revealing.

Fashion is the most popular retail industry in the UK with 28 percent of all e-commerce sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving home. Electronics comes in second place with 16% of the sales on e-commerce. This is due to the constant demand for new devices, as well as the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobbies products represent 15% of all e-commerce sales.

When asked what factors drive shoppers to shop online, 57% of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special discounts or offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad selection of products.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK consumers. Be it for electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. With a wide variety of payment options, shoppers can also choose how and when they want their purchases to be delivered.

There are many reasons for shoppers to shop online, some of the most popular include convenience price, availability, and price. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Then, 48% cited lower prices as another advantage, while 37% cited a wider range of options as well.

Online shopping habits of UK consumers are also becoming more eco-conscious. For instance 79 percent of UK online shoppers report recycling boxes and other packaging materials from their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable ecologically friendly way.

In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experience more personal. For example, 35% of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information saved. This allows them to avoid the return process and obtain what they want faster.

It is interesting to know that UK customers are reported to be more eager than ever before to wait for online orders. This could be because UK consumers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item through the mail.

3. Online shopping in the UK depending on the age range

Shopping online in the UK is a favorite pastime for many people. The most popular items to purchase are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for consumers. Comparisons of prices and products are also feasible when making these purchases.

It is essential to realize that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know what their target audience is seeking when they purchase products. Additionally it is important to be aware of how much time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.

The older generations on the other hand tend to have more shrewd purchasing habits and are less affected by online advertising. They are also more likely to go to stores in the high street to see and touch products prior to making purchases. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still appealing.

Another interesting factor to consider when it is about online shopping is that older generation is more likely to expect and demand free delivery on all of their purchases. In addition they tend to drop their carts when they believe that shipping costs are too high. Furthermore, as many as 61% of those over 55 say that they will add additional items to their cart in order to reach the free delivery threshold.

4. Online shopping in the UK by gender

In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy clothing products, home and garden items consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of these searching for brands that support and are in close contact with their local communities.

The most sought-after online shopping products in the UK are shoes and clothing. In fact, 62 percent of female British Online shopping figures uk shoppers bought these items in the year 2020. However, online sales aren't restricted to the clothing sector with a wide range of other items available, such as kitchenware, jewellery, and sports equipment.

Shopping online has become more popular for finding the best online clothing sites uk bargains. Some experts believe that by 2024, ecommerce sales could account for almost one third of retail sales.

Some retailers are struggling with the growth of online shopping while others are prospering. In particular, online sales are booming for health, fashion, beauty gardening, home and garden and consumer electronics.

The trend of buying these items online is expected to continue expand in the coming years. With the number of people having access to the internet continuing to increase it is expected that more and more people will turn to online shopping in the near future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the most important European online marketplaces. When it comes to online shopping the customers of the UK are influenced by price, convenience, and the variety of items. These factors make it a great location for retailers looking to improve their online presence and provide a seamless shopping experience.

During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.

Online shopping is a significant component of the UK retail market There are estimates that it will account for a third of all retail sales in 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.

In the UK, 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers, and 37% who claim that there's a greater variety of products that are available online. In Europe, a higher proportion of shoppers cite lower prices as a major factor for their decision to purchase online.

Online shoppers are also eager to test new brands and products. Online shoppers are open to trying new products and brands. Half of consumers are willing to do so when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option in the past year.

In addition to this, a strong online return policy is an essential aspect of the e-commerce landscape for Online shopping figures uk the UK. The majority of buyers (59%) go through a retailer's return policy before buying, and nearly half of them expect the seller to arrange and pay for return shipping.