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You can find everything from designer clothing to pyjamas in one of the most renowned department stores in the UK. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty tech, and much many more.
ASOS offers over 850 brands across petite, tall and curve ranges. Oh Polly, a favourite of influencers, stocks two-piece body-con sets and two-piece dresses. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of womenswear that is affordable.
ASOS
Founded in 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious customers in their 20s in mind. The company raised money for its initial startup by selling replicas of popular fashions such as those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing since it would provide the highest returns.
The ASOS website offers a broad variety of sizes and items, including maternity and plus size clothing accessories, shoes and stationary. The ASOS website also has various trend guides, #AsSeenOnMe and other content that can encourage. Customers can also create private boards and add items to their wish lists.
The mobile app of ASOS offers seamless shopping, with saved items sync and a speedy checkout. Its app also displays inventory information, which can help keep customers from disappointment when items are out of availability. This feature is an excellent illustration of how retailers can use e-commerce to increase customer engagement and increase loyalty.
George at ASDA
Established in 1989, George is Asda's supermarket fashion label that sells clothes for women, men, and kids. The brand offers a variety of affordable and ethically-sourced clothing. Customers can purchase clothing online, in over 500 Asda shops, and on the George Website.
The new collection taps into the 'quiet luxury' trend, featuring pieces crafted from silk, cotton and linen blends. The line features slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for the full suits.
As a fast-fashion retailer, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's retail planning software to modernize and enhance its planning process. This allows it to provide briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photography machine, top 10 online shopping sites in uk for clothes removes garments from the background and uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores receive the identical information.
Debenhams
Debenhams is one of the UK’s oldest department store chains offers a variety of clothing and other products. It offers a wide range of brands, and offers regular discounts and sales. The company also offers a range of services to help customers find the items they are looking for.
The retailer started in London in 1778, initially as a drapers' shop. Through the years, it has expanded into a large department store chain with a global presence. It is a top retailer of fashion, renowned for its exclusive designer brands and clothing. It also has an extensive online presence.
While some Debenhams stores have closed during the COVID-19 pandemic, the company has continued to operate online clothes shopping websites uk. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase underscores the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is expected to continue as the number of customers is declining in physical stores.
Topshop
Topshop is a fashion retailer that sells women's and men's clothes, as well as accessories. It offers different collections like Collections, Boutique, and Style. The company offers stylist services that recommend clothes according to the individual's style. This is an excellent feature for fashion-conscious or indecisive individuals.
In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with clothes, shoes and makeup to peruse as you navigated its escalators mirrored to the beat of pounding house music. The business's fortunes changed towards the downwards and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance, top 10 online shopping sites in uk for clothes 2012).
What saved Topshop in the past was its unique selling point as the closest shopper on the high street was to catwalk fashions, but this was what ultimately killed it. Asos and Boohoo started offering the same trend-setting styles at a cheaper price. Shops were closed by the thousands.
Misguided
Missguided, a fashion-focused UK website, sells fashionable pieces inspired by celebrity style. The site has a feminine theme that features white and pink. It also showcases female models and clothing items on its site. Customers can avail free next-day shipping and a special discount for students on the website.
The site offers a broad variety of merchandise and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo, a fashion retailer that also offers trendy clothing for the same demographic. The site has bold headings that include images of clothing. Boohoo lets users subscribe to their newsletter and receive email updates about new products.
The company was created by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022 Missguided went into administration, owing millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.
BooHoo
In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own line of fashion clothes is designed and made mostly from the United Kingdom. The company also sells other brands, such as Pretty Little Thing and Miss Pap.
The business model of the brand is based on maximising profits by selling to young people who are looking for trendy and new clothing at low prices. This group, comprised of those who are younger than the age of 30, represents a massive market segment globally.
Boohoo's employees are offered a range of benefits which include competitive bonus plans and long-term financial security via pension plans. Boohoo also focuses on employee wellness with onsite gyms and free healthcare cash plans, and mental health support. The company is also renowned for its commitment to size inclusivity and has detailed size charts that help shoppers find the perfect size.
Amazon
As the world's largest online retailer, Amazon's UK branch has a huge range of clothes, shoes and accessories. You can also buy groceries, household goods and tools for DIY. The site also features a variety of international brands and products.
Other e-commerce shops worth a look include river island for trend led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that look like a lot more expensive than they are as well as Lavish Alice which is a must-visit for designer inspired styles that are great for both dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.
Department chain John Lewis is another must-visit for those who love fashion, considering that their collection spans across all major categories, including electronic products and cosmetics that are cutting-edge. They also stock a wide selection of household products like unique tea caddies.
