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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Shopping online is a popular way for consumers to look up brands and make purchases. 45% of customers prefer to "buy online and then pick it up in store". This is an interesting change in consumer behavior that bricks and mortar stores should take note of.

1. Online retail sales in the UK

It's not difficult to see that sales of online retail in the UK have grown significantly in the last few years. According to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is due to shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly shop online shopping figures uk.

With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates customers to purchase online. We've collected statistics and figures for retail sales that are both eye opening and informative to assist you.

Of all the sectors of retail of which fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is probably due to the wider range of merchandise accessible and the convenience of being in a position to try on clothes without leaving your home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and a desire to keep up with the most recent technology. Online sales of hobbies and leisure products make up 15% of all ecommerce sales.

When asked what drives customers to shop online 57% of UK customers cited convenience as the main reason. In addition, 48% of them cited price comparison, while 37% stated that they were seeking discounts or special deals. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Online shopping is now a regular aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made a purchase online in the last year. With a wide range of payment methods available, shoppers can i buy from a uk website also choose the time and date they would like their goods to be delivered.

Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% cite convenience as their primary reason for shopping online. Additionally, 48% pointed to lower prices while 37% cited a wider choice of options.

Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.

Certain consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35 percent of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information saved. This allows them skip the return process and to purchase what they want quicker.

Interestingly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are used to the longer delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a popular activity for online shopping figures uk a large number of people. Clothing and accessories are among the most sought-after purchases, followed by groceries, and entertainment such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. Online comparisons of prices and products are also feasible when making these purchases.

It is important to note that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand what their customers are looking for when purchasing products. Additionally it is crucial to be aware of how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is busy and uses multiple devices to accomplish online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by online advertisements. They also tend to visit stores on the high street to look at and feel products before making an purchase. But this doesn't mean they don't shop online because the convenience and stress-free nature of online shopping is still very appealing to them.

Another important aspect to take into consideration when it concerns online shopping is that older generations are more likely to expect and demand free delivery on all their purchases. In addition they tend to drop their carts when they believe that shipping costs are prohibitive. Moreover 61% of people over 55 say they'll add more items to their cart in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% list of online shopping sites uk shoppers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of them looking for brands that support and collaborate with their local communities.

The most sought-after online shopping products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. Online sales are not only limited to clothing. Other items like kitchenware, jewellery and sports items are also available.

In the process, online shopping is becoming increasingly popular as a way to get the best deals on these products. In fact, some analysts have predicted that e-commerce sales will account for nearly one-third of all retail sales in 2024.

Some retailers are struggling with the growth of online shopping while others are flourishing. In particular the rise of online sales for health, fashion and beauty as well as gardening and home, and consumer electronics.

In the future the online shopping market for these items is expected to continue to grow. With the number of people with access to the internet growing, it is anticipated that more people will turn to online shopping in the coming years. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the most important European eCommerce markets. The majority of its customers are influenced convenience, price and a vast selection of products when they shop online. These factors make it an ideal place for retailers to improve their online presence and offer an effortless shopping experience online.

During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued following the pandemic, as consumers continue to embrace shopping online as an alternative.

Online shopping is an important component of UK retail and some estimates suggest that it will comprise one-third of sales by 2024. This is because of the increasing adoption of e-commerce by consumers as well as technological advances.

57 percent of UK online shoppers believe that convenience is the main reason for them to shop online. The 48% who say it's easier to find deals and special offers and the 37% who claim there's a wider selection of products online are closely behind. This is in contrast to Europe where a higher percentage of consumers said that lower prices were the key driver for their decision to shop online.

Consumers are also open to trying new brands and products when they shop online. About 25% of online shoppers have bought products they have never bought on the high street previously, and a majority are willing to try new products when shopping on a marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29% of online shoppers using the buy now pay later option in the last year.

A strong online return policy for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59%) check a retailer's return policy before purchasing, and nearly half expect the retailer to arrange and pay for return shipping.