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Online Shopping Figures For the UK

Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, pick up in store". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.

1. Online sales of retail in the UK

It's no secret that sales of online retail in the UK have grown significantly over the past few years. According to 2023 statistics the B2C online market is predicted to grow to $120 billion next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end bricks and mortar stores are losing popularity as more customers turn to online retailers for their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates customers to purchase online. To assist you in this, we've compiled a collection of retail sales figures and stats that are both eye-opening and shocking.

Of all the retail industries of which fashion is the most well-known with 28% of all e-commerce sales in the UK. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving your home. Electronics is second, with 16% of the sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to keep up with latest technology. Hobbies and leisure products are also a favorite purchase on the internet, accounting for 15% of all e-commerce sales.

When asked what factors drive shoppers to shop online 57% of UK customers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special offers or discounts. These results suggest that shoppers in the UK are less driven by price than their European counterparts and are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK customers. More than half of UK people aged 65 and older have made a purchase on the internet in the last year. With a variety of payment options buyers can also pick the best time and method for their purchases to be delivered.

There are many reasons for online shoppers to shop, some of the most popular are convenience, price, and availability. In fact 57% of shoppers who shop online cite convenience as the main motive behind their shopping. In addition, 48% mentioned lower prices as a benefit and 37% noted an increased selection of choices as well.

The shopping habits of UK customers are also becoming increasingly eco-conscious. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally green manner.

In addition to decreasing their environmental impact, some consumers are also trying to make their shopping experience more personal. For example, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that stores their size information. This lets them to avoid the return process, and to purchase what they want quicker.

Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slower delivery time and know the length of time it takes to receive an item in the mail.

3. Online shopping in the UK depending on the age group

Shopping online is extremely popular in the UK. Clothes and accessories are the most sought-after purchases followed by food items, and entertainment such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when making these purchases.

It is crucial to remember that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand what their customers are looking for when they purchase products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to accomplish online tasks.

The older generation on the other hand tend to have more cautious purchasing habits and are less influenced by advertisements on the internet. They also prefer to visit shops in the high street to feel and touch products before making a final decision. However, this doesn't mean they won't buy online because the convenience and ease of use of online shopping is still very appealing to them.

Another interesting aspect to take into consideration when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all their purchases. Additionally, they are more likely to abandon their carts if they believe that shipping costs are prohibitive. Additionally, 61% of people over 55 say they'll add more items to their shopping carts in order to reach a free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups tend to spend more on fashion household and garden products, consumer electronics, and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% of them looking for brands that support and are in close contact with their local communities.

The most sought-after online purchasing items in the UK are footwear and clothing. In fact 62% of British women who shop online bought these items by the year 2020. Online sales are not only limited to clothing. Other items like jewellery, kitchenware and sports items are also available.

Online shopping has become increasingly popular to find the best deals. Some analysts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.

While some retailers are struggling to keep up with the growth in online shopping, other are thriving. Online sales are increasing in health and wellness as well as home and garden and consumer electronics.

In the near future the future, online shopping for these items is expected to increase. With the number of people with access to the internet increasing, it is expected that more and more people will turn to online shopping in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the top European online marketplaces. When they shop online the customers of the UK are influenced primarily by price, convenience and the wide variety of products. These factors make it a perfect opportunity for retailers to build their online presence and offer an easy online shopping experience.

During the COVID-19 Pandemic, online sales grew significantly as people sought out safer and more convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.

Online shopping is a major part of UK retail and certain estimates suggest that it will comprise three-quarters of retail sales by 2024. This is because of the increasing adoption of e-commerce by customers and technological advancements.

In the UK 57% of online shoppers say convenience is the primary reason for them to shop online. The 48% who say it's easier to find deals and special offers as well as the 37% who say there is a greater range of merchandise available online are behind. This is in contrast to Europe, where a greater percentage of shoppers said that lower prices were the primary reason for their purchase online.

Online shoppers are also eager to test new products and brands. online shopping figures uk shoppers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29% of online buyers have made use of this method in the past year.

In addition to this, a strong online return policy is a crucial aspect of the e-commerce landscape in the UK. The majority of online buyers (59 percent) will look up the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for Online shopping both organizing and paying for return shipping.