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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Many shoppers use online shopping to research brands before making a purchase and 45% prefer to "buy online, pick up in store". This is a change in the way people shop that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

There's no denying that retail sales online have risen substantially in the UK over recent years. According to the 2023 statistics, the B2C online market is predicted to grow to $120 billion next year. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.

To do this, it's essential that both pureplay and omnichannel retailers understand what motivates customers to buy online. To help you understand this, we've created a collection of retail sales figures and other statistics that are both eye-opening as well as revealing.

Of all the retail sectors that are available, fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is probably due to the wider range of items that are available and the convenience of being in a position to try on clothes without leaving the comfort of your home. Electronics comes in second, with 16% of all e-commerce sales. This is probably due to the constant need for new devices as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure products are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.

When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison, and 37% who said they were seeking special discounts or offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large variety of products.

2. Online shopping in the UK

Shopping online is becoming part of daily life for many UK consumers. Nearly half of UK people aged 65 and older have made a purchase on the internet within the last year. With a wide range of payment options available, online Shopping figures Uk shoppers can also choose the best time and method for their items to be delivered.

There are many motives to shop online Some of the most common include convenience, price, and availability. In fact, 57% cite convenience as the primary reason for shopping online. Then, another 48% pointed to lower prices and 37% said they have a wider choice of options.

The habits of online shopping among UK consumers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an environmentally friendly manner.

Some consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35% of UK customers have purchased clothes or footwear from a retailer that has their size information on the file. This lets them to avoid the return process and to get what they want faster.

Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that they are more used to the longer delivery times and have a better understanding of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK according to the age group

Shopping online shopping figures uk is extremely popular in the UK. The most popular items to purchase are clothing and accessories, followed by groceries and then media like movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Online comparisons of products and prices are also possible when making these purchases.

It is crucial to remember that online shoppers are very diverse. This makes it crucial for ecommerce companies to know the demographics their customers are looking for when purchasing products. It is also crucial to know how long each segment of customers spends online. For instance the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to complete online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by online advertisements. They are also more likely to go to stores in the high street to feel and see items before making purchases. This doesn't mean that they won't shop online. The convenience and ease of online shopping are still very appealing.

Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Furthermore 61% of people over 55 say they will add more items to their carts to get to the free delivery threshold.

4. Online shopping in the UK by gender

In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of shoppers were looking for brands that backed and worked closely with their local community.

The most sought-after online shopping items in the UK are footwear and clothing. In fact, 62 percent of British women who shop online purchased these items by 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other items available, including jewellery, kitchenware, and sports items.

Shopping online has become increasingly popular to find the most affordable deals. Some experts predict that by 2024, online sales could make up almost one third of retail sales.

Some retailers are struggling with the growth of online shopping, while others are prospering. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.

In the near future, online shopping for these items is expected to increase. With the number of people who have access to the internet growing It is expected that more more people will turn to online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European eCommerce markets. When they shop online the customers of the UK are influenced primarily by price, convenience and the variety of items. These factors make it a great opportunity for retailers to invest in their online presence and offer a seamless online shopping experience.

In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to instore purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as an attractive alternative.

Shopping online is a significant part of UK retail and certain estimates suggest that it could comprise one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

57 percent of UK online shoppers claim that convenience is the primary reason why they shop online shopping top 7. The 48% who say it's easier to find deals and special deals as well as the 37% who say that there's a greater selection of merchandise available online are behind. This contrasts with Europe where a larger percentage of consumers stated lower prices as the main reason behind their choice to shop online.

Consumers are also willing to try new brands and products when they shop online. About 25% of shoppers online have bought products they've never seen on the high-street previously, and a majority are willing to try new products when shopping on a marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have made use of this method in the last year.

Additionally an effective return policy is a vital aspect of the e-commerce environment in the UK. The majority of online shoppers (59%) will research a retailer's returns policy before purchasing, and a majority will expect the seller to be responsible for both organizing and paying for return shipping.